Tom Mohr
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106 Stories by Tom Mohr
The bottom line is the bottom line. Deal or no deal? This chapter concerns the Bottom Funnel domain of the Bow Tie: It took a...
At Mid Funnel, conversion is king. This chapter concerns the Mid Funnel domain of the Bow Tie: As always, Mid Funnel design varies by business...
At Top of Funnel, you tackle the total addressable market. This chapter concerns the Top of Funnel domain of the Bow Tie: At Top...
Performance is powered by people. Your revenue engine is a whole system comprised of all actions that occur across the Bow Tie (see image, below)....
Message + method = momentum. When it comes to chasing revenue, CEOs often spend all their time in execution mode, without dedicating any time...
Information informs when architected intelligently. The revenue engine will cough and sputter, and may even blow a gasket if data does not flow friction-free...
Top teams tailor tools to the task. Tools are everywhere. In the revenue engine, there are marketing automation tools, sales automation tools, CRMs, customer success...
Financial plans face facts and forecast accordingly. The financial plan is part of the Unit Economics / Financial Plan foundational layer in the Bow...
Unicorns became unicorns via unit economics. Data-driven decision-making is key to a fit and trim revenue engine. Your metrics dashboard is your window into...
Channel is critical: choose carefully. Channel strategy is a key component of your revenue engine, the final building block in the Mission / Strategy...
You win the jackpot when your journey becomes a jet stream. You’ve defined your priority customer segments. Your team is clear on your target users,...
