Insights
Call this a tacky analogy, but often, like with new relationships, at the beginning of strategic partnerships or M&A events, it’s easy to get...
For most companies, and especially for tech companies, the only path to a financially successful exit for CEOs and their teams is through rapid...
Co-Authored by Jacob Sandler @ CEO Quest and David Feldman @ Indicator Ventures The Cambridge Business English Dictionary defines a strategic partnership as “an arrangement between two companies or organizations to help each...
It is in traversing the traction gap that most startups fail. The ability to tackle that journey will determine their success. Our favorite stories feature...
Minimum Viable Traction (MVT) marks the final value inflection point, the end of the Traction Gap. Once you arrive there, congratulations! You have successfully...
Okay, so you’ve declared Minimum Viable Product (MVP). You’ve nailed your value propositions and your pricing and terms, and you are confident that your...
By the time your startup has reached a Minimum Viable Product (MVP), it’s already come a long way. What was once simply an idea...
Every successful startup begins with an idea for a new product or service. In the go-to-product phase, significant market research is required to ensure...
The go-to-market phase — as outlined in the Traction Gap Framework — begins with a startup’s first product release, and ends with market validation and a foundation to scale....
The Traction Gap Framework offers a way to think about the key stages in a startup’s early life. However, the go-to-market phase isn’t a straight...
To succeed, every startup has to pass through three phases: Go-to-Product, Go-to-Market, and Go-to-Scale. In the go-to-product phase, founders are blessed with a massive...
