Insights

How to Form Strategic Partnerships Without Getting Crushed

Co-Authored by Jacob Sandler @ CEO Quest and David Feldman @ Indicator Ventures The Cambridge Business English Dictionary defines a strategic partnership as “an arrangement between two companies or organizations to help each...
David Feldman David Feldman
9 min read

Traversing the Traction Gap with Bruce Cleveland

It is in traversing the traction gap that most startups fail. The ability to tackle that journey will determine their success. Our favorite stories feature...
Jacob Sandler Jacob Sandler
3 min read

The Final Hurdle: Reaching Minimum Viable Traction and Preparing…

Minimum Viable Traction (MVT) marks the final value inflection point, the end of the Traction Gap. Once you arrive there, congratulations! You have successfully...
Bruce Cleveland Bruce Cleveland
3 min read

Thinking Beyond the Product: The Challenge & Opportunity of…

Okay, so you’ve declared Minimum Viable Product (MVP). You’ve nailed your value propositions and your pricing and terms, and you are confident that your...
Bruce Cleveland Bruce Cleveland
6 min read

On the Hunt for Users and Usage: Getting to…

By the time your startup has reached a Minimum Viable Product (MVP), it’s already come a long way. What was once simply an idea...
Bruce Cleveland Bruce Cleveland
5 min read

Use Market Data to Build Your Product… Not Just…

Every successful startup begins with an idea for a new product or service. In the go-to-product phase, significant market research is required to ensure...
Bruce Cleveland Bruce Cleveland
2 min read

Without a Category, Your Startup is Doomed

The go-to-market phase — as outlined in the Traction Gap Framework — begins with a startup’s first product release, and ends with market validation and a foundation to scale....
Bruce Cleveland Bruce Cleveland
3 min read

Structuring Your Startup for Success: The Four Pillars of…

The Traction Gap Framework offers a way to think about the key stages in a startup’s early life. However, the go-to-market phase isn’t a straight...
Bruce Cleveland Bruce Cleveland
5 min read

From Category to Growth: How to Nail Your Go-To-Market…

To succeed, every startup has to pass through three phases: Go-to-Product, Go-to-Market, and Go-to-Scale. In the go-to-product phase, founders are blessed with a massive...
Bruce Cleveland Bruce Cleveland
2 min read

Why 80% of All Startups Fail, and What You…

The evidence is clear: More than 80% of startups fail. Every year, somewhere between 4,000 and 5,000 startups are founded. (And the real number may...
Bruce Cleveland Bruce Cleveland
3 min read

Not for the faint of heart

The unparalleled challenges of the MedTech industry As an industry, MedTech is gratifying and fulfilling. But launching a startup in this ecosystem is not for...
Anabelle Budd Anabelle Budd
4 min read