It is in traversing the traction gap that most startups fail. The ability to tackle that journey will determine their success. Our favorite stories feature...
Minimum Viable Traction (MVT) marks the final value inflection point, the end of the Traction Gap. Once you arrive there, congratulations! You have successfully...
Okay, so you’ve declared Minimum Viable Product (MVP). You’ve nailed your value propositions and your pricing and terms, and you are confident that your...
Every successful startup begins with an idea for a new product or service. In the go-to-product phase, significant market research is required to ensure...
The go-to-market phase — as outlined in the Traction Gap Framework — begins with a startup’s first product release, and ends with market validation and a foundation to scale....
