All Stories

Thinking Beyond the Product: The Challenge & Opportunity of…

Okay, so you’ve declared Minimum Viable Product (MVP). You’ve nailed your value propositions and your pricing and terms, and you are confident that your...
Bruce Cleveland Bruce Cleveland
6 min read

On the Hunt for Users and Usage: Getting to…

By the time your startup has reached a Minimum Viable Product (MVP), it’s already come a long way. What was once simply an idea...
Bruce Cleveland Bruce Cleveland
5 min read

Funding & Exits – Chapter 13: The Non-IPO Exit…

  At multiple points along the way in the building of your company, either opportunity or necessity will lead you to contemplate an exit....
Tom Mohr Tom Mohr
13 min read

Use Market Data to Build Your Product… Not Just…

Every successful startup begins with an idea for a new product or service. In the go-to-product phase, significant market research is required to ensure...
Bruce Cleveland Bruce Cleveland
2 min read

Without a Category, Your Startup is Doomed

The go-to-market phase — as outlined in the Traction Gap Framework — begins with a startup’s first product release, and ends with market validation and a foundation to scale....
Bruce Cleveland Bruce Cleveland
3 min read

Structuring Your Startup for Success: The Four Pillars of…

The Traction Gap Framework offers a way to think about the key stages in a startup’s early life. However, the go-to-market phase isn’t a straight...
Bruce Cleveland Bruce Cleveland
5 min read

Funding & Exits – Chapter 12: Venture Debt

Some use “venture debt” to describe any loan provided to a venture backed startup — whether it be the seed stage convertible note, the commercial bank...
Tom Mohr Tom Mohr
6 min read

From Category to Growth: How to Nail Your Go-To-Market…

To succeed, every startup has to pass through three phases: Go-to-Product, Go-to-Market, and Go-to-Scale. In the go-to-product phase, founders are blessed with a massive...
Bruce Cleveland Bruce Cleveland
2 min read

Why 80% of All Startups Fail, and What You…

The evidence is clear: More than 80% of startups fail. Every year, somewhere between 4,000 and 5,000 startups are founded. (And the real number may...
Bruce Cleveland Bruce Cleveland
3 min read

Funding & Exits –  Chapter 11: Commercial Banking

  Your commercial banking relationship is important to your financial health. Any business bank provides critical financial infrastructure: your bank accounts, credit card services,...
Tom Mohr Tom Mohr
7 min read

Funding & Exits –  Chapter 10: Venture Capital

Once you have passed Minimum Viable Product and are closing in on Minimum Viable Repeatability, you enter the realm of early-stage VC investing. As...
Tom Mohr Tom Mohr
5 min read