In the fourteen months after acquiring Weblastic, integration with SparkLight Digital proved difficult. Talk about oil and water. The two cultures couldn’t be more...
SparkAction CRM crossed 4,000 dealer stores in June, punctuated by the re-signing of the 130-store McBride Auto Group. One year on DealerGasket’s CRM...
The McBride debacle was a galvanizing moment. To lose a 130-store deal — the largest auto dealer in the country — because SparkLight Digital couldn’t launch stores...
Ever notice how a crisis begets opportunity? That’s just what happened with SparkLight Digital. When the system outage hit, everything needed doing at...