brand

Scaling the Revenue Engine — Chapter 7: Brand Identity

 You are whom you can credibly claim to be. Brand identity is the comprehensive expression of your aspirational self-image. Built upon the foundations of...
Tom Mohr Tom Mohr
8 min read

Scaling the Revenue Engine — Chapter 4: Customer Segmentation

Smart segmentation sparks scaling. You have a product. It makes the unworkable workable; the unavoidable and urgent easier. On some dimension of personal or...
Tom Mohr Tom Mohr
6 min read

Scaling the Revenue Engine — Chapter 3 :  Mission, Vision,…

Mission mobilizes. Vision visualizes. Values vitalize. Mission, vision, and values are the big three. They inform your market focus — the customers you seek,...
Tom Mohr Tom Mohr
5 min read