growth
“It is said that if you know your enemies and know yourself, you will not be imperiled in a hundred battles; if you do...
Culture is a meta system. Culture embodies the real values of the company at any given time. It emerges in the dynamic interplay between...
DataOps is a meta system. The purpose of the DataOps system is to place the right data into the right hands (or systems) at...
In the next five chapters we will delve into the five meta systems of the enterprise. Meta systems exist for only one reason: to...
Okay, so you’ve declared Minimum Viable Product (MVP). You’ve nailed your value propositions and your pricing and terms, and you are confident that your...
The Traction Gap Framework offers a way to think about the key stages in a startup’s early life. However, the go-to-market phase isn’t a straight...
Your commercial banking relationship is important to your financial health. Any business bank provides critical financial infrastructure: your bank accounts, credit card services,...
As you redesign the revenue engine, you must run it. Over the past 23 chapters, we’ve painted a picture of revenue engine best practice. Now...
Expansion is explosive. This chapter concerns the Expand domain of the Bow Tie: Consider the happy customer. Once upon a time, this prospect knew...
Unicorns became unicorns via unit economics. Data-driven decision-making is key to a fit and trim revenue engine. Your metrics dashboard is your window into...
Channel is critical: choose carefully. Channel strategy is a key component of your revenue engine, the final building block in the Mission / Strategy...
