marketing
The governance system is a meta system. A recent Googlegeist survey became a hot news topic. “The annual internal poll, known as Googlegeist, asked...
“It is said that if you know your enemies and know yourself, you will not be imperiled in a hundred battles; if you do...
Culture is a meta system. Culture embodies the real values of the company at any given time. It emerges in the dynamic interplay between...
DataOps is a meta system. The purpose of the DataOps system is to place the right data into the right hands (or systems) at...
In the next five chapters we will delve into the five meta systems of the enterprise. Meta systems exist for only one reason: to...
In the previous chapter I exposed the difference between the product discovery system and the product management system. Here I will provide a short...
In the fit systems enterprise, systems get things done. In the next seven chapters, we dive into the enterprise’s operating systems and meta systems....
As with the previous chapter, this chapter is for senior executives of a large enterprise facing generative and digital transformation. As CEO of a...
A better way to build your company and products Let’s talk about the productivity of your go-to-market (GTM) engine. Are you converting at least...
At Mid Funnel, conversion is king. This chapter concerns the Mid Funnel domain of the Bow Tie: As always, Mid Funnel design varies by business...
At Top of Funnel, you tackle the total addressable market. This chapter concerns the Top of Funnel domain of the Bow Tie: At Top...
