startup

In The Loop — Chapter 1: The Rise of The Loop…

Digital technology has hit an inflection point, and there’s no turning back. Products and services are digitizing. More and more human activity is becoming...
Tom Mohr Tom Mohr
19 min read

In The Loop: Leadership in the Fit Systems Enterprise

Introduction “You never change things by fighting existing reality. To change something, build a new model that makes the existing model obsolete.” — Buckminster Fuller (1895–1983)...
Tom Mohr Tom Mohr
9 min read

Funding & Exits –  Chapter 16: The IPO Exit

While the value of public companies has grown from 105% of GDP in 1996 to 136% today, the number of these firms has been...
Tom Mohr Tom Mohr
12 min read

Funding & Exits – Chapter 15: The Private Equity…

If your company has achieved at least $10M in recurring revenue with predictable future growth, low churn and proximity to cash flow positive, then...
Tom Mohr Tom Mohr
6 min read

Traversing the Traction Gap with Bruce Cleveland

It is in traversing the traction gap that most startups fail. The ability to tackle that journey will determine their success. Our favorite stories feature...
Jacob Sandler Jacob Sandler
3 min read

Funding & Exits  –  Chapter 14: The Strategic Acquisition…

Over the past seven years, more than eighty percent of all exits have been via strategic acquisition. When your company exits, it’s most likely...
Tom Mohr Tom Mohr
6 min read

The Final Hurdle: Reaching Minimum Viable Traction and Preparing…

Minimum Viable Traction (MVT) marks the final value inflection point, the end of the Traction Gap. Once you arrive there, congratulations! You have successfully...
Bruce Cleveland Bruce Cleveland
3 min read

Thinking Beyond the Product: The Challenge & Opportunity of…

Okay, so you’ve declared Minimum Viable Product (MVP). You’ve nailed your value propositions and your pricing and terms, and you are confident that your...
Bruce Cleveland Bruce Cleveland
6 min read

On the Hunt for Users and Usage: Getting to…

By the time your startup has reached a Minimum Viable Product (MVP), it’s already come a long way. What was once simply an idea...
Bruce Cleveland Bruce Cleveland
5 min read

Funding & Exits – Chapter 13: The Non-IPO Exit…

  At multiple points along the way in the building of your company, either opportunity or necessity will lead you to contemplate an exit....
Tom Mohr Tom Mohr
13 min read

Use Market Data to Build Your Product… Not Just…

Every successful startup begins with an idea for a new product or service. In the go-to-product phase, significant market research is required to ensure...
Bruce Cleveland Bruce Cleveland
2 min read