tech
The bottom line is the bottom line. Deal or no deal? This chapter concerns the Bottom Funnel domain of the Bow Tie: It took a...
At Mid Funnel, conversion is king. This chapter concerns the Mid Funnel domain of the Bow Tie: As always, Mid Funnel design varies by business...
Performance is powered by people. Your revenue engine is a whole system comprised of all actions that occur across the Bow Tie (see image, below)....
Unicorns became unicorns via unit economics. Data-driven decision-making is key to a fit and trim revenue engine. Your metrics dashboard is your window into...
Channel is critical: choose carefully. Channel strategy is a key component of your revenue engine, the final building block in the Mission / Strategy...
You win the jackpot when your journey becomes a jet stream. You’ve defined your priority customer segments. Your team is clear on your target users,...
Precise pricing powers profit. In Microeconomics 101, you learn that companies should price to maximize the area under the demand curve: Demand curves should be...
Tom Mohr, Founder and CEO of CEO Quest, presents a research-backed, best practice methodology to ensure powerful value propositions and stand-out competitor positioning for...
Tom Mohr, Founder and CEO of CEO Quest, presents a research-backed, best practice methodology for a practical, intelligent brand identity process that ensures traction...
You are whom you can credibly claim to be. Brand identity is the comprehensive expression of your aspirational self-image. Built upon the foundations of...
Tom Mohr, Founder and CEO of CEO Quest, presents a research-backed, best practice approach to crafting mission, vision, and values statements that set the...
