Tom Mohr, Founder and CEO of CEO Quest, presents a research-backed, best practice methodology to ensure powerful value propositions and stand-out competitor positioning for optimal, sustained growth and successful scaling in your tech startup. Guests Mark Brewer, CEO of Lightbend, and Ashish Thusoo, CEO of Qubole, share their experience with creating unique value propositions and competitive positioning based on the wants & needs of distinct ideal customer profiles.
This webinar covers material from Chapters 5&6: Value Proposition and Competitor Positioning in Scaling the Revenue Engine, by Tom Mohr.
Read Chapter 5
Read Chapter 6
[Webinar] Scaling the Revenue Engine — Chapters 5 & 6: Value Proposition and Competitive Positioning
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