Market

Thinking Beyond the Product: The Challenge & Opportunity of…

Okay, so you’ve declared Minimum Viable Product (MVP). You’ve nailed your value propositions and your pricing and terms, and you are confident that your...
Bruce Cleveland Bruce Cleveland
6 min read

On the Hunt for Users and Usage: Getting to…

By the time your startup has reached a Minimum Viable Product (MVP), it’s already come a long way. What was once simply an idea...
Bruce Cleveland Bruce Cleveland
5 min read

Use Market Data to Build Your Product… Not Just…

Every successful startup begins with an idea for a new product or service. In the go-to-product phase, significant market research is required to ensure...
Bruce Cleveland Bruce Cleveland
2 min read