Traction Gap
Minimum Viable Traction (MVT) marks the final value inflection point, the end of the Traction Gap. Once you arrive there, congratulations! You have successfully...
Okay, so you’ve declared Minimum Viable Product (MVP). You’ve nailed your value propositions and your pricing and terms, and you are confident that your...
Every successful startup begins with an idea for a new product or service. In the go-to-product phase, significant market research is required to ensure...
The go-to-market phase — as outlined in the Traction Gap Framework — begins with a startup’s first product release, and ends with market validation and a foundation to scale....
The Traction Gap Framework offers a way to think about the key stages in a startup’s early life. However, the go-to-market phase isn’t a straight...
To succeed, every startup has to pass through three phases: Go-to-Product, Go-to-Market, and Go-to-Scale. In the go-to-product phase, founders are blessed with a massive...
The evidence is clear: More than 80% of startups fail. Every year, somewhere between 4,000 and 5,000 startups are founded. (And the real number may...
