All Stories

Chapter 6: Eight Desks –  On Teams

  The Tiger Project Team is off and running. Systems architecture drawings and user interface designs paper the walls of the Fieldstone Toyota conference...
Tom Mohr Tom Mohr
13 min read

Chapter 5: Seven Desks  –  On Accountability

  Beatrice has become an automotive CRM expert. In the auto CRM space, eighteen different CRM systems compete. For the past four months, she...
Tom Mohr Tom Mohr
7 min read

Chapter 4: Twenty Desks  –  On Directional Voice

  The new office is in a class B building in San Francisco. Rent is through the roof. It’s an open floor plan; there...
Tom Mohr Tom Mohr
9 min read

Chapter 3: Five Desks –  On Being a Role…

  It’s two months later, and the Toyota Rosegarden /Toyota Brookdale kerfuffle ended up being a blessing in disguise. News of SparkLight’s platform bug...
Tom Mohr Tom Mohr
10 min read

Chapter 2: Three Desks –  On Leader Virtues

  The $500,000 in new investment from Anik is burning fast. Six months have passed, and the apartment is crowded. Three desks, five people....
Tom Mohr Tom Mohr
9 min read

Chapter 1: One Desk  –  On Human Dynamics

Leadership is not a cloak thrown over your shoulder. It’s your life.   You are the founding CEO of a thirteen-month-old tech startup, SparkLight Digital....
Tom Mohr Tom Mohr
9 min read

The Sales Ready Product: Compressing B2B Sales Cycles  –…

  The traditional enterprise go-to-market model — lead capture, nurture, sell, install the product, launch the customer, and finally expand usage — forces a prospect into a feature/function...
Bill Portelli Bill Portelli
9 min read

Introduction: Overview of the People Design Framework

  If you are a tech company CEO, you know that the true value of your company resides in the hearts and minds of...
Tom Mohr Tom Mohr
5 min read

The Sales Ready Product: Compressing B2B Sales Cycles  –…

A better way to build your company and products   Let’s talk about the productivity of your go-to-market (GTM) engine. Are you converting at least...
Bill Portelli Bill Portelli
8 min read

The Essence of People Design

A short video introducing People Design, a book by Tom Mohr, CEO and founder of CEO Quest.  People Design (the second book by Tom Mohr...
Tom Mohr Tom Mohr
19 sec read

Scaling the Revenue Engine — Chapter 24: Building the Revenue Engine…

As you redesign the revenue engine, you must run it. Over the past 23 chapters, we’ve painted a picture of revenue engine best practice. Now...
Tom Mohr Tom Mohr
5 min read