Scaling The Revenue Engine
Financial plans face facts and forecast accordingly. The financial plan is part of the Unit Economics / Financial Plan foundational layer in the Bow...
Unicorns became unicorns via unit economics. Data-driven decision-making is key to a fit and trim revenue engine. Your metrics dashboard is your window into...
Channel is critical: choose carefully. Channel strategy is a key component of your revenue engine, the final building block in the Mission / Strategy...
You win the jackpot when your journey becomes a jet stream. You’ve defined your priority customer segments. Your team is clear on your target users,...
Precise pricing powers profit. In Microeconomics 101, you learn that companies should price to maximize the area under the demand curve: Demand curves should be...
Your product exists to meet a true market need, and by doing so, to drive revenue. As such, it is a key component in...
You are whom you can credibly claim to be. Brand identity is the comprehensive expression of your aspirational self-image. Built upon the foundations of...
Proper positioning packs punch and parts the pack. Competitive positioning is a bold, defensible claim. You start with the market and top priority segments...
Your company’s value proposition and its value proposition are linked. As a tech company CEO, you understand the power of technology to change the world....
Smart segmentation sparks scaling. You have a product. It makes the unworkable workable; the unavoidable and urgent easier. On some dimension of personal or...
Mission mobilizes. Vision visualizes. Values vitalize. Mission, vision, and values are the big three. They inform your market focus — the customers you seek,...
