startup
It was the arrival of two top executives that put you on the jetway towards IPO. In the wake of Pat Jansen’s tumultuous departure,...
In the past three months, the temperature climbed steadily in weekly exec group meetings. You and the executive group were frogs in a pot...
In the fourteen months after acquiring Weblastic, integration with SparkLight Digital proved difficult. Talk about oil and water. The two cultures couldn’t be more...
With a big smile and wave, Aiden McPhee walked through French Laundry to your corner table. You put down your glass of 2010 Silver...
SparkAction CRM crossed 4,000 dealer stores in June, punctuated by the re-signing of the 130-store McBride Auto Group. One year on DealerGasket’s CRM...
The McBride debacle was a galvanizing moment. To lose a 130-store deal — the largest auto dealer in the country — because SparkLight Digital couldn’t launch stores...
Sometimes you really can grow too fast. Victor was at his desk when he received the RFP from McBride Auto Group, the largest dealer...
Your board meeting is going well — in fact, the excitement is palpable. Everyone leans in. The three VC partners are to your left (Mark Goldstein...
Ever notice how a crisis begets opportunity? That’s just what happened with SparkLight Digital. When the system outage hit, everything needed doing at...
You finally closed your $15M B round in May, almost a year after the A round. Imagination Capital led the investment; Kapoor Capital...
For the first time in the history of SparkLight Digital, cash is not the primary constraint. For three years you were stuck in...
