startup
Leadership is not a cloak thrown over your shoulder. It’s your life. You are the founding CEO of a thirteen-month-old tech startup, SparkLight Digital....
As you redesign the revenue engine, you must run it. Over the past 23 chapters, we’ve painted a picture of revenue engine best practice. Now...
At Top of Funnel, you tackle the total addressable market. This chapter concerns the Top of Funnel domain of the Bow Tie: At Top...
Performance is powered by people. Your revenue engine is a whole system comprised of all actions that occur across the Bow Tie (see image, below)....
Precise pricing powers profit. In Microeconomics 101, you learn that companies should price to maximize the area under the demand curve: Demand curves should be...
Tom Mohr, Founder and CEO of CEO Quest, presents a research-backed, best practice methodology to ensure powerful value propositions and stand-out competitor positioning for...
Tom Mohr, Founder and CEO of CEO Quest, presents a research-backed, best practice methodology for a practical, intelligent brand identity process that ensures traction...
You are whom you can credibly claim to be. Brand identity is the comprehensive expression of your aspirational self-image. Built upon the foundations of...
Tom Mohr, Founder and CEO of CEO Quest, presents a research-backed, best practice methodology to smart customer segmentation for optimal, sustained growth and successful scaling...
Tom Mohr, Founder and CEO of CEO Quest, presents a research-backed, best practice approach to crafting mission, vision, and values statements that set the...
Tom Mohr, Founder and CEO of CEO Quest, presents a research-backed, best practice assessment tool to identify and prioritize revenue engine projects leading to...
